SAN FRANCISCO, February 4, 2021 / PRNewswire / – Varo, America’s first fully digital bank, today unveiled a new brand identity and groundbreaking new campaign – “One Bank for Us All” – as part of its first multi-million dollar integrated brand launch on television, radio and abroad in the United States. The first television spots will be broadcast on February 7, 2021, during the Super Bowl, in select markets.
Varo’s new brand campaign is anchored in the company’s purpose and ambition: financial opportunity and inclusion for all. The launch phase of the One Bank for Us All campaign reinvents money and puts modern American consumers at the heart of it. The campaign highlights the diversity inherent in our communities and features a range of American faces – front and center – on a reimagined $ 20 bill. The campaign signals Varo’s support for a new impetus to put Harriet tubman on the face of the $ 20.
“Varo believes that when people have a healthier relationship with their money, it leads to a healthier relationship with themselves and with everyone who is closest to them,” said Halle Hutchison, Chief Brand manager in Varo. “The Varo experience begins with inclusion – and our new campaign seeks to highlight the people and communities often under-represented in financial services.”
Bank Varo is designed for the millions of Americans left behind by traditional banks, combining the affordability and affordability of a fintech app with the strength and breadth of a bank’s services. Varo challenges long-held banking industry standards by removing barriers to entry, including offering bank accounts with no credit checks, no monthly fees, and no minimum balance fees. Varo doesn’t charge punitive fees, like overdraft fees, and instead offers free, low-cost cash advances to qualifying direct deposit customers, to help their money work harder for them.
“We are delighted to launch our brand at a time of renewed hope and commitment to chart a new course for our country,” said Colin Walsh, Founder and CEO of Varo. “Varo is unique among national banks and fintechs combined – we are inclusive, accessible and designed around the lifestyle of our customers. We are committed to working with our customers and our communities to deliver on our promise: “One bank for us all. ‘”
Hutchison continued, “The visual and verbal provocations of long-standing financial conventions are at the heart of the One Bank for Us All campaign. By challenging the status quo and asking questions that are extremely relevant to our culture, in this moment, the campaign elevates the American consumer to a position of power. “
The continued impact of the pandemic made Varo’s mission even more relevant. The most financially vulnerable, and people of color in particular, bear the brunt of the most negative impacts. An internal study of Varo customers shows that 77% of customers have dipped into their emergency savings in the past five months to cover a surprise expense or to deal with the ongoing fallout from the COVID crisis.
As the campaign evolves, Varo will be honored to showcase its own customers and their personal stories to increase visibility and raise awareness of the vast majority of Americans who have been left behind or underserved by the traditional banking sector.
The campaign was created in partnership with an advertising agency ServicePlanNY, media agency Mindstream Media Ggroup and production company Learned, and features images from a renowned photographer Stefan Ruiz.
About Bank Varo, N / A
Bank Varo is on a mission to make financial inclusion and opportunity a reality for everyone – by giving people the products and support they need to build healthy financial habits and take charge of their finances. Bank Varo offers customers premium bank accounts with no minimum balances or monthly account fees, high interest savings accounts, and cutting edge features to help people save and manage their money effortlessly. Bank Varo is the first consumer fintech to be granted a national banking charter by the Office of the Comptroller of the Currency. For more information visit www.varomoney.com, like Bank Varo on Facebook, and follow us on Instagram and Twitter @varomoney. FDIC member.
Contact: Consort Partners for Varo Bank, [email protected]
SOURCE Bank Varo