REDWOOD CITY, Calif .– (BUSINESS WIRE) –Epic, the world’s leading digital reading platform for children, today released the results of a first report on children’s reading preferences and habits titled Find out more: A report on the state of children’s reading habits and interests during the pandemic. The report combines the results of a survey of parents, carried out in partnership with Morning Consult, on their children’s activities and feelings during the pandemic, as well as anonymized and aggregated data on the use and trends of the child. Epic’s internal data analysis team. Epic data provides a unique look at the reading habits of 50 million children aged 12 and under. Key lessons from the report show that reading has increased dramatically at all ages and parents said this has led to an overall improvement in their children’s well-being.
One of the most significant changes highlighted by the report is the massive increase in reading as a whole. In 2020, the total monthly reading time on the platform increased by 89% compared to 2019, and according to parents, reading was the second favorite activity of children, even more than going out, playing video games, make crafts and more. In 2020, kids read an extra hour each month for an average of 100 minutes a week, with parents saying their kids read for fun four or more times a week. And when they read on Epic, they most likely did so on a mobile device. More than half – 605 million to be exact – of the billion books read on Epic in 2020 were read on a phone or tablet, a 98% increase from 2019. The report also highlights the importance of empowering children to choose what they read, with results showing that 72% of children read more when choosing material.
During this difficult year, parents said reading had a big positive effect on children. Sixty-nine percent of children would be happy after reading, with humorous books being the best genre of the year. Conversely, parents said that after other digital activities – defined as playing video games, playing on a tablet, or watching TV – 29% of children were anxious, 27% were angry, and 20% were sad. ; but only about 1 in 10 children showed these emotions after reading. Almost three-quarters of parents added that after reading, children’s behaviors reflected more creativity, curiosity, self-confidence and willingness to try new things.
“It’s a dream for us to see data reflect one of Epic’s founding principles: inspiring children’s curiosity and fueling their innate love of learning,” said Kevin Donahue, Epic co-founder . “Finding out that 82% of parents said their kids were eager to discuss what they read after putting the book down made us proud of what Epic has accomplished; not only in its ability to effectively engage children in reading, but to spark family conversation and continue learning beyond the platform. ”
The pandemic has also affected what children research and read. For the first time, “family” was at the top of the list of search terms for children in 2020, which corresponds to the fact that almost 70% of parents said time spent with family has increased. “Strange” was also featured in a new word in the top 10 most searched terms in 2020, suggesting that children were actively seeking information to help them understand and cope with the events unfolding around them. At a time when 55% of parents said their kids spent less time with friends, data shows the term ‘friendship’ was a new search term in 2020.
When looking at a general overview of children’s reading habits and preferences in 2020, the following reading trends emerge: 86% of the books children completed in 2020 were fiction; children generally read for more than 20 minutes a day; most children read Monday through Friday and less on weekends; children read the most in June and July (which is unusual, as children generally read less during the summer months); and the top 10 most popular search terms were animal, friendship, funny, pet, cat, bedtime, strange, monster, family, and dog.
Designed for unlimited discovery and unmatched security, Epic is the leading digital reading platform for kids. Built on a collection of over 40,000 popular and high-quality books, audiobooks and videos from over 250 of the world’s top publishers, Epic reaches over 50 million children in homes and classrooms and powers safe curiosity and confidence in reading. Epic has made access free for educators and over a million teachers are using it in the classroom. To learn more, visit getepic.com, or follow Epic! at Facebook and Twitter.
*Epic commissioned global research firm Morning Consult to conduct independent research with 1,000 U.S. parents on this topic.. Morning consultation is a global data intelligence company providing insight into what people are thinking in real time.