Cadbury plans to launch a new version of its iconic Cadbury Dairy Milk chocolate bar that will be vegan. The company hasn’t confirmed a launch date for the plant-based chocolate, but it has been testing the concept for some time. Cadbury, which is owned by Mondelēz International, wants to meet the growing demand for dairy-free candies and snacks.
The original Cadbury Dairy Milk chocolate bar had a glass and a half of milk. The current version of the company bar states that he has “426 ml of fresh liquid milk for 227 g of milk chocolate.” Milk is one of the main ingredients, so finding the right dairy-free alternative that will continue to appeal to consumers is crucial. It is important to note that Mondelēz International will not stop selling the Dairy Milk chocolate bar.
A study that looked at global research volumes online found that Cadbury Dairy Milk was the the most popular chocolate bar in the world. The same study showed that it was the favorite candy bar in 78 countries and had 466,680 Google searches per year. Still, Mondelēz International is ready to change the recipe to offer shoppers another vegan option.
“We are very aware of the growing consumer interest in vegan products. We have a brilliant R&D team that is fully focused on new products and innovation to enable us to deliver tastier choices to consumers. We only launch products when we’ve gotten the best taste and texture that consumers expect from Cadbury, and there are a lot of exciting developments going on, ”a UK spokesperson told CBS.
The company reportedly spent two years developing a vegan Cadbury chocolate bar and was due to release it in January of this year. It seems that finding a dairy-free milk that isn’t made from nuts has been a problem.
Mondelēz International has invested in vegan candies and snacks in the past, so it makes sense to launch a new version of a chocolate bar given the history of the company. For example, Mondelēz International bought Enjoy Life Foods in 2015, which makes gluten-free and allergen-free snacks. Enjoy Life Foods products do not contain any dairy products. In 2019, Mondelēz International also invested in Hu Master Holdings which makes vegan snacks.
The vegan food market is expected to reach $ 24.3 billion by 2026 and an estimated 65% of the world’s population is lactose intolerant. Consumer demand for vegan alternatives will continue to increase.