Grocery delivery startup Calii has raised $22.5m in a Series A funding round, bringing its fundraising to date to nearly $35m, as it s is working to strengthen its position in the food delivery business in Latin America (LatAm).
Based in Monterrey, Nuevo Leon, Mexico, and founded in 2019, the funding round was co-led by Dalus Capital and JAM Fund with participation from Forerunner Ventures, Streamlined Ventures, Y Combinator and Base10 Partners, according to retailtechinnovationhub.com and other reports. .
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Calii strives to deliver groceries at prices below those found in store by working directly with local producers, bypassing middlemen and automating supply chain inefficiencies. According to reports, the startup fulfills orders using its dark store matrix and aggregates demand using social channels and gaming offers.
The company was started by Stanford engineers David Eduardo Arrambide and Maurizio Caló Caligaris, with the goal of connecting producers and brands to automate the end-to-end supply chain. Calii delivers over 5,000 products — fruits and vegetables, meats, seafood, and ready meals.
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Arrambide, who is CEO, told TechCrunch that the company’s process saves people money, but also reduces environmental waste by up to three times. He said Calii’s products are priced the same or less than typical grocery retailers.
Calii faces rivals in three buckets, Arrambide said: marketplaces, like Cornershop; fast trade, like Jokr; and complete races, such as Jüsto and Merqueo.
The new capital will be used for expansion in Mexico and the rest of Latin America, with plans to expand its footprint to more than 14 cities and multiple countries through July this year.
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“To really break into the $1 trillion grocery market in LatAm, we understand that we can’t be a premium service, charging 20% more than the supermarket; therefore, we are rebuilding and automating the grocery supply chain from first principles, injecting technology and data into every layer, to deliver ultra-freshness with cost savings,” Arrambide said.