PURCHASE, NY – (BUSINESS WIRE) – Mastercard and Conservation International today announced the introduction of Wildlife Impact Map Program, which allows consumers to help protect wildlife habitats, including those that are home to many critically endangered species.
Around the world, habitat loss poses the greatest threat to wildlife, with 1 million animal and plant species threatened with extinction. As more and more people express their personal intention to help protect the environment and wildlife, the Wildlife Impact Card program offers consumers the opportunity to contribute to Conservation International’s efforts to conserve the habitats of many critically endangered species around the world, including the Sunda pangolin, the forest elephant African, the Peruvian yellow-tailed woolly monkey and the white ruffled lemur.
This program will help raise awareness of the urgent need to preserve the habitats of these and over 2,000 other critically endangered wildlife species, with expiration dates on cards that aim to highlight the short span of time. to help protect many of these animals.
The Wildlife Impact Card program is available to issuers worldwide. Launch of the first card offers in the United States in partnership with Usio, with virtual prepaid cards available now which can be added to any mobile wallet. Physical cards made from 100% recycled materials will launch this summer.
For each card purchased, $ 1 will be donated to Conservation International to help protect and restore wildlife habitats, including priority areas equal to 40 million hectares of landscape and 4.5 million square kilometers of seascape in the world by 2030. Consumers also have the opportunity to further support the cause by contributing to Conservation International through the Mastercard Donate Platform.
“As a company committed to promoting a sustainable future for all, we believe that an important aspect of this is to protect critically endangered species and the habitats in which they live,” said Raja Rajamannar, Director marketing and communications at Mastercard. “Through our strong partnership with Conservation International, one of the world’s leading conservation organizations, we have created a way to connect consumers to their passion for wildlife and the natural world, allowing them to contribute and have an impact.
Conservation International creates self-sustaining and evolving conservation models that can be adapted from country to country by focusing on large ecological systems. From the rainforests of North Sumatra in Indonesia to the pastures of South Africa, Conservation International’s integrated “Sustainable Landscapes and Seascapes” approach offers solutions for how humanity and nature can thrive together.
“Every extinction is a tragedy – for species, for nature and for humans,” said Dr M. Sanjayan, CEO of Conservation International. “Wildlife is key to achieving benefits like cleaner water and more fertile soils. When we destroy animal habitats, we are not just putting those benefits at risk; we are creating entirely new challenges for our health and our ability to cope with climate change. Saving nature has always been about saving ourselves, which is why we’re proud to partner with Mastercard to provide consumers with an easy way to take immediate action to help protect wildlife and their habitats.
Mastercard continues to leverage the full scale of its business, technology, and network of partners and cardholders to create products and services that inspire action towards a more sustainable future. In addition to the Wildlife Impact Card program, the company is partnering with Conservation International and the World Resources Institute on the Invaluable planetary coalition. Uniting businesses and consumers in the restoration of 100 million trees, the Coalition invests in reforestation projects with the greatest potential for positive impacts on climate, community and biodiversity goals.
In addition, Mastercard is committed to achieving zero net emissions by 2050, building on existing commitments to reduce greenhouse gas emissions aligned with a climate trajectory of 1.5 degrees Celsius. Mastercard also issued a $ 600 million sustainability bond and recently announced changes to its executive compensation model to help accelerate progress around three global ESG goals: carbon neutrality, financial inclusion and parity. gender pay. It’s all part of his goal to build a more inclusive and sustainable digital economy – where people and the planet can thrive.
Learn more about Mastercard’s sustainability efforts here.
To purchase a Wildlife Impact Map or to learn more about how you can help protect the habitats that support diverse wildlife and critically endangered species, please visit: mastercard.us/wildlifeimpactgiftcard.
About Mastercard (NYSE: MA)
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, guides our culture and everything we do inside and outside of our business. With connections in more than 210 countries and territories, we are building a sustainable world that opens up invaluable possibilities for all.
About Conservation International
Conservation International works to protect the essential benefits that nature provides to people. Through science, partnerships and fieldwork, Conservation International is driving innovation and investment in nature-based solutions to the climate crisis, supporting the protection of critical habitats and fostering economic development based on nature conservation. We work in 30 countries around the world, empowering societies at all levels to create a cleaner, healthier and more sustainable planet. Follow Conservation International’s work on Conservation News, Facebook, Twitter, Instagram and Youtube.