Omantel and OOMCO sign agreement to launch Ahlain’s first smart store in the Middle East


Muscat: Omantel, the Sultanate’s first and largest provider of integrated telecommunications services, has signed a Memorandum of Understanding with Oman Oil Marketing Company (OOMCO) to accelerate digital transformation across Oman.

The deal will enable the first artificial intelligence and IoT-based smart store in Oman and the Middle East, with an enhanced queue-free, cashless and take-out shopping experience.

The MoU describes the strategic partnership between the two industry leaders. Omantel will provide the necessary smart technologies. OOMCO will bring a new mix of products compatible with store technologies, leading the retail and convenience industry into an improved, smart and profitable future.

Commenting on the partnership, Talal Said Al Mamari, CEO of Omantel, said: “Innovation is at the heart of all Omantel operations and services. Oman is on a fast track to digitization on all fronts. For this to happen, superior connectivity, solid infrastructure and technological know-how are imperative and Omantel has all of these assets and more. The company optimally harnesses the potential of emerging technologies such as AI and IoT and is an important catalyst and catalyst in the metamorphosis of important economic sectors into thriving and digitally interconnected ecosystems, fueling global economic growth. This MoU with OOMCO for the Smart Ahlain Store is one more step towards achieving Oman’s long-term digital transformation goals. We are proud to be the first service provider to introduce this concept and invest in such technology in Oman and the Middle East as we continue our journey of innovations. “

Retail IoT is revolutionizing the way people shop, adding more convenience to their experience as they don’t have to wait at the billing counter or use cash or a card to pay. Combining artificial intelligence, smart shelf sensors, cameras and an application linked to a mobile wallet, the Ahlain Store concept is expected to become operational in the second half of this year.

Hussain Jama Bait Ishaq, Interim CEO of OOMCO, said, “Our goal is to add value to the lives of all of our customers and enrich their shopping experiences across all of our departments. Being the first smart store of its kind in the Middle East, Smart Ahlain store offers a unique shopping experience where customers can pick up items from the shelves to add them to their virtual shopping carts. Once they’re done, they can check out from their mobile devices and receive the payment receipt shortly after checkout. No queues, no waiting, just the ultimate “take out” experience.

Located at Omantel’s headquarters in Madinat Al Irfan, the store will be equipped with in-store cameras that capture shoppers’ movements in the aisles, while smart sensors on the shelves will track the products that shoppers put in their baskets. Items chosen by buyers will continue to be added to their virtual shopping cart via an application developed by Omantel. Customers’ mobile wallets will be charged for items purchased as they leave the store and a receipt will be sent to them electronically.

Omantel is helping virtualize the retail industry with its expanding service offerings to enable a digital economy powered by smart technology efficiency and improve user experience. Powered by Omantel’s technological capabilities, this project highlights OOMCO’s values ​​of innovation, customer focus and mutual support, as well as its commitment to providing top-notch services and products to all of its customers. . The move also shows the efforts of the oil marketing company to provide a unique and safe shopping experience and establish long-term partnerships with various industry leaders to support the economic diversification of the country.

Omantel is the Sultanate’s premier and leading provider of integrated telecommunications services, enabling the digital society to thrive, enabling new ways of doing business and providing a world of information, news and entertainment. While striving to ensure optimal customer satisfaction, Omantel plays a key social role in providing the necessary support and subsidies to all sectors of Omani society.

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