Square and TikTok Partner to Help Businesses Extend Online Reach


New Integration Enables Square Online Sellers to Sell on Leading Abbreviated Mobile Video Platform – Free

SAN FRANCISCO, September 28, 2021– (BUSINESS WIRE) – Today, Square and TikTok announced a new integration that will make it easy for sellers of all types and sizes to reach new customers and increase their sales online. Square x TikTok allows sellers to send fans directly from videos, ads, and TikTok shopping tabs on their profiles to products available in their existing Square Online store, providing a streamlined shopping experience that retains the appearance of their personal brand.

To take advantage of these powerful new business features from TikTok, TikTok For Business users can now quickly and easily set up a free, fully integrated Square Online store and start selling immediately.

Jessica Thompson (@beejoyfuljess), owner of Bee Joyful Shop, a zero waste, sustainable living store in Dexter, Mich., Said the Square x TikTok integration has helped her reach new customers in a new market lucrative. “TikTok is huge right now and keeps growing. With Square x TikTok, we are able to quickly and easily showcase our products in our TikTok content and seamlessly direct shoppers to our Square online store,” a she declared. “We’re really excited to be giving fans an easier way to shop, right from the platform where they already spend their time.”

With one billion monthly active users, TikTok is one of the fastest growing social media platforms in the world. Reaching this audience provides a valuable opportunity for sellers, especially as the lines between entrepreneurship, content creation and commerce continue to blur.

With Square x TikTok, sellers can grow their business by serving ads using TikTok Ads Manager, sync their existing item catalog with TikTok to include it in organized purchase tabs on their profiles, and include Product links in the content that direct buyers to Square Online in to complete a purchase.

“We are constantly working to help sellers expand their online presence and reach new customers,” said David Rusenko, e-commerce manager at Square. “Online sales have long been a major revenue driver for merchants and will only become more and more vital. We look forward to helping our sellers tap valuable and rapidly expanding new customers on TikTok.”

“We’re excited to partner with Square to help their merchants drive sales through TikTok,” said Melissa Yang, Head of Ecosystem Partnerships at TikTok. “Our community loves to discover new businesses and products, and we can’t wait to see more Square merchants show off their creativity and make real connections with consumers on the platform.”

Square x TikTok will be available to all sellers soon. To learn more about this integration, how to sign up for Early Access, and other ways Square is helping sellers reach new customers, visit squareup.com/go/tiktoksignup.

About Square, Inc.

Square, Inc. (NYSE: SQ) creates tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in person, run their businesses, and access financing. Individuals use Cash App to spend, send, store, and invest money. And TIDAL is a global music and entertainment platform that extends Square’s goal of economic empowerment to artists. Square, Inc. has offices in the United States, Canada, Japan, Australia, Ireland, Spain, Norway, and the United Kingdom.

About TikTok

TikTok is the leading destination for short mobile video. Our mission is to inspire creativity and bring joy. TikTok has offices around the world, including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20210928005319/en/

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