Global software, payments, and hardware platform Square has partnered with abbreviated video platform TikTok to deliver a new integration to connect online sellers with potential customers via videos on the platform. media, the companies said in a recent press release.
The joint effort, Square x TikTok, allows sellers to send viewers directly from TikTok videos, ads and shopping tabs to products available in their existing Square online store, according to the announcement. . The integration will be available to all sellers “soon,” the statement said. Users can register for early access by visiting squareup.com/go/tiktoksignup.
For starters, TikTok for Business users can set up a free, fully integrated Square Online store, the statement said.
TikTok has one billion monthly active users this week, as reported by PYMNTS.
Read more: TikTok reaches 1 billion monthly users
By comparison, TikTok has about a third of users, compared to about 2.89 billion monthly active users on Facebook, according to Statista. Facebook crossed the billion mark in 2012, demonstrating TikTok’s growth potential.
“We are constantly working to help sellers expand their online presence and reach new customers,” said David Rusenko, e-commerce manager at Square. “We look forward to helping our sellers tap into a valuable and rapidly expanding new customer base on TikTok.”
Square isn’t the only e-commerce company looking to tap into TikTok’s reach. Last month, Shopify announced its collaboration with TikTok on purchasing features of the video sharing app, as reported by PYMNTS. Shopify saw a 76% increase in its social commerce channels between February 2020 and February 2021, with TikTok being the fastest growing platform. A recent Shopify study found that 54% of consumers between the ages of 18 and 34 found brands on social media and 28% made purchases there.
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